UT has found its place in film-making: L-G Sinha

Jammu and Kashmir Lieutenant Governor Manoj Sinha, who inaugurated the ‘Tawi Filmotsva’ on Sunday, stated that the peace and development efforts over the past five years have made Jammu and Kashmir an increasingly attractive destination for Hindi, regional, and international film productions.

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The festival, organised by the J&K Cine Association, was held at Abhinav Theatre in Jammu. During the inauguration, Sinha extended his congratulations to the organisers, filmmakers and all those involved in the short film festival, which aims to promote local talent.

“Cinema is an effective medium of education and a powerful agent of social change. I want our local talent to maintain a balance between entertainment and social concern and use this powerful medium for the benefit of society and social transformation,” said the L-G.

Sinha also highlighted the government’s progressive film policy and key initiatives aimed at creating a vibrant film ecosystem in the region. “Today, I am proud that Jammu and Kashmir has found its place in filmmaking. Our efforts of peace and development in the past five years have made J&K a more attractive destination for Hindi, regional and foreign film shooting,” he remarked.

He further emphasised that technological advancements have provided local filmmakers, actors, and other professionals in the cinema industry with new opportunities to showcase the region’s rich and diverse cultural heritage.

The L-G urged filmmakers and artists to use their craft to raise awareness about social issues and promote positive societal change. “Creativity is not only a source of fulfilling your dream, but it is also a vehicle for social change,” he stated. “I have seen the deep impact of different creative genres on society, but the impact of cinema is unparalleled. It has helped raise awareness about many social evils.”

“I want our youth to nurture this creativity to eliminate social evils like drug addiction from society and use their talents for good deeds that will change the lives of others. I want our youth to help the government reach out to the disadvantaged and ensure their life of dignity,” he added.