Virtual alumni talk

Jalandhar: The department of management, Lyallpur Khalsa College Technical Campus, organised a virtual alumni talk for the students of management to give them exposure of the corporate world and make them future ready for the same. Training and Placement Committee of the School of Management organised the talk over the Zoom platform. The alumni for the same were Vikram Raja, (superintendent hospital manager, GTB hospital, Delhi) and Samridhi (SEO Executive Glocify Tech, Chandigarh). Vikram shared about his journey with the students starting from his college days to present. Samridhi briefed the students about various facets of digital marketing and how to make best use of the same in life. Her main focus was upon learn and earn principle of digital marketing. The event was coordinated by Dr Tarunjit Singh and Dr Ritu Rana. Sukhbir Singh Chatha (Director Academic Affairs) congratulated the department for conducting the talk and said alumnus of an institute represents the brand image of the institute and also helps in having a long term connect with them. Dr SK Sood (Director, LKCTC) said that institute always focuses on having a healthy interaction of the current students with the alumni. Dr Inderpal Singh (HoD, Management), presented the vote of thanks and congratulated the coordinators and students.

Kwanzaa Day at Eklavya School

Kwanzaa Day was celebrated at Eklavya School. The students were told that the day was created with a purpose to help connect black Americans to connect to their African roots in phase of marginalisation. The basic aim of celebration was to convey a message to pay gratitude, respect and celebrate one’s own culture. The word ‘Kwanzaa’ comes from a phrase ‘matundaya kwanza’ which means ‘first fruits’. Each day out of the seven day celebration represents one principle-unity, self determination, collective responsibility, cooperative economics, purpose, creativity and faith. Seven candles were lit on this day. The children were told that out of the seven candles the middle black candle represented the people, the three red candles represented blood (suffering) and the three green candles represented earth or hard work you do.

HMV students get top ranks

MVoc (Web Technology and Multimedia) Sem-VI students of Hans Raj Mahila Maha Vidyalaya got top three positions in Guru Nanak Dev University held recently. Ujwal Puneet Kaur stood first in the university with 1775 marks, Radhika stood second with 1773 marks and Evenglica Lal stood third with 1679/2000. Principal Prof Ajay Sareen congratulated the students. Ashish Chadha and Rishabh Dhir were also present on the occasion.

Social outreach initiatives by KMV

Kanya Maha Vidyalaya has been lauded by National Institute of Technical Teachers Training and Research, Chandigarh, for its contribution to a flagship programme initiated by the Ministry of Human Resource Development in 2014. KMV undertook multi-pronged initiatives in its journey of Unnat Bharat Abhiyaan which commenced in 2018. Under this programme, the college has adopted five villages and is working on facets like waste management, water management and a new component–sensitisation, which was started as Covid measure this year. KMV is also engaged in different extension programmes like buddy programme for creating a drug-free region, helping hands for visually impaired people, Urban & Rural Governance, SVEEP, Chunav Pathshala and also imparting counselling for academics and skill development programmes. Social outreach initiatives during Covid were especially appreciated by Unnat Bharat Abhiyaan. Principal Prof Dr Atima Sharma Dwivedi lauded the efforts of Unnat Bharat Abhiyaan coordinator, Ashima Sahni, Dr Sonik Bhatia, Dr Harpreet, Dr Iqbal Singh.

Lecture on marketing strategies

Phagwara: GNA University organised a guest lecture on “Marketing strategies for achieving competitive advantage” for the budding students of GNA Business School via online platform of blackboard software. Tejdeep Singh Randhawa, GM, Business Development and Marketing, MediSync was the resource person. Randhawa started the session with the perspective that analysing consumers’ mindset is essential to understand the transitions taking place in the marketplace with respect to changes in macro and micro business environment. He talked about how Covid-19 has induced a shift in the thinking capacity of the consumers related to their decision making and purchase behaviour. He discussed various strategic marketing measures which the companies use to align themselves according to the consumers’ needs and wants. TNS