Growers to deliver veggies on doorstep in Hoshiarpur

Our Correspondent

Hoshiarpur, May 1

Farmers were not getting appropriate prices for their produce due to difficulties in marketing of vegetables and other reasons. Vegetable growers of the district have devised a unique way of supplying vegetables with the help of the Horticulture Department to houses of residents. Social media will be used for the marketing of produce, which will ensure right price for the same and delivery of fresh vegetables to the consumers on doorsteps.

Deputy Director, Horticulture, Dr Avtar Singh said in Ramu Thiada village, a progressive farmer, Harsanjit Singh, with some farmers of the area, had formed a group, Thiada Farm Fresh, With the help of the Horticulture Department, Hoshiarpur. Under the initiative, marketing of vegetables in Hoshiarpur city will be done through WhatsApp groups and Facebook. Ordered vegetables will be delivered by designated volunteers of the district administration to consumers’ homes directly from farms, following the government’s instructions regarding sanitation and social distancing. The service will be starting on May 2. Dr Singh said it was a great effort by the farmers in these difficult times.