Setting Trends: Casting fleeting memories of newborns

Ajay Joshi

Tribune News Service

Jalandhar, June 26

Have you ever thought of preserving the first impressions of your newborn? How about having 3D replicas of their tiny hands and feet only to cherish them forever?

Mehak Mehndiratta (26), a city-based woman, has come up with her start-up ‘Myriadimpressions ByMehak’, with which she creates casting keepsakes to help couples make memories and hold on to them forever. Looking for a career option after her marriage last year, she finally landed herself into a new venture of creating myriad impressions.

“As I have always been fond of art and creativity, I searched for options which would not only help me become independent but also fill my heart with content. Hence, my decision to choose this venture was completely based on the idea of helping parents bond with their baby. At MyriadsimpressionsByMehak, I prepare 3D casts of hands and feet of their ‘bundle of joy’.

While this concept is new in the town, it is already popular in big cities. 3D life casting impressions of babies’ hands and feet are a reflection of tenderness and love of parents while welcoming their child. It helps preserving the magic of childhood and every other emotion,” added Mehak.

After gathering knowledge on myriad impressions and doing a course on the same from Mumbai, Mehak started her venture over a month ago. Videos on her creativity on the social media have already received an amazing response. Quite a new concept for the city people, it is now slowly becoming a fad.

“My start-up is dedicated to immortalise life form in the form of a cast. It’s a process of replicating human body parts in a lively mold through various moulding and casting techniques. I take impressions on refined quality of Plaster of Paris, which is skin friendly and organic in texture. To ensure safety and perfect results, the PoP has been imported from the UK. While it sounds simple, it’s a long process which needs precision,” added Mehak.