Course chat

New Integrated Communication Design programme introduced at JK Lakshmipat University

Tribune News Service

Jaipur, February 23

JK Lakshmipat University, Jaipur’s Institute of Design is all set to offer an Integrated Communication Design programme at the under-graduate level from August this year. The curriculum has been developed by Industry stalwarts keeping in mind the contemporary and current needs in the design sector so that they can produce graduates who are ready and relevant for tomorrow’s needs.

The programme will predominantly follow the ‘learning by doing’ routine as the project-based learning helps in preparing the students for a career that will be both inspiring and invigorating. Students will be exposed to all media and related software. Students will work on design assignments that will define the nature of their career options besides learning to work on communication projects that are human-centric.

They can also apply the principles of Design Thinking in solving the communication problems for the creative industries like advertising, print, web, film and video, new media, tech start-ups as well as designing for the social concerns like health and education of masses. The discipline at JKLU will include a number of design practices, including graphic design, web design, information design, information architecture, advertising and branding, way finding, social communication, and motion graphics.

“The nature of communication design has changed significantly in the information economy. Content production has become primarily digital. The internet has given the power of creating content to one and all and consuming content has become cursory and transient. From analog print magazines to digitally enhanced videos, communication designers need to negotiate different domains. They need to become strategic thinkers, techno-mavericks and uber-creative professionals”, said Prof A Balasubramaniam JK Lakshmipat University, Jaipur.

On the successful completion of the programme, students would have acquired the competencies to find placements with leading graphic design firms, Tech firms, Film & Video studios, Print studios, Start-ups among others. They can also have their career prospects in the area of branding, publication, communication design and design for digital medium. They would also find opportunities in the social sectors, NGOs and the government projects besides starting their own design enterprise and can be an entrepreneur.

Top Stories

PNB scam case: UK judge orders Nirav Modi to be extradited to India

PNB scam case: UK judge orders Nirav Modi to be extradited to India

The UK extradition judge also ruled that Nirav Modi conspire...

Global money laundering watchdog keeps Pak on terrorism financing ‘grey list’

Global money laundering watchdog keeps Pak on terrorism financing ‘grey list’

‘Islamabad had made progress but was yet to complete its act...

Govt announces new guidelines to curb misuse of social media platforms

Govt announces new guidelines to curb misuse of social media platforms

Concerns have been raised about rampant abuse of social medi...

Axar 'straightens' England with 11/70

Axar 'straightens' England with 11/70

India win 3rd Test by 10 wickets, inch closer to World Test ...

COVID-19 vaccination: Registration of beneficiaries on Co-WIN for 2nd phase to start from Mar 1

COVID-19 vaccination: Registration of beneficiaries on Co-WIN for 2nd phase to start from Mar 1

The second phase of the vaccination drive will start from Mo...

Cities

View All