Aarushi Oswal, make-up artist from Ludhiana, attributes her success to her supportive family

Aarushi Oswal, a make-up artist from Ludhiana is a leading name in the make-up industry today, especially in this part of the region. The self-made woman started her journey 18 years ago. Over time, her love for make-up turned into a full-time profession. Today, she is working with top brands, celebrities and brides, making them feel their best.

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As she shares candidly,” Since childhood, I have always loved fashion and beauty. I pursued fashion designing since my mother owned a boutique, so I wanted to pursue the same career. However, life had different plans for me. My calling was make-up and I found that in the USA when after high school, I worked at MAC, then Sephora and then at Lancome. What started as a small passion soon became my career when I realised how much I enjoyed creating different looks. I started by practicing with friends and family. With time, I took professional training, certifications, to improve my skills”.

Evolving rapidly

The beauty industry is evolving rapidly, especially with the rise of social media. More people are learning makeup through online platforms, and brands are constantly launching new and innovative products. “Over the past 18 years, I have seen a paradigm shift in make-up trends. Earlier, people preferred heavy and dramatic looks, but now, minimal and natural makeup is in demand, that too by brides. There is also more focus on skincare, clean beauty, and long-lasting products, which is a great change. While 18 years ago, make-up was only about makeup. In 2025, make-up is more about lighting, lighting equipment, social media following, and much more,” she said.