Good news for LaLiga fans!
MTV has teamed up with LaLiga to bring the Spanish Football League exclusively to the Indian sub-continent for the next three years. LaLiga will commence on August 13 and will be aired on MTV.
Currently in its 91st season, the iconic league is one of the most followed football leagues across the world and is home to Europe’s finest talent and football clubs, including Atlético Madrid, Real Madrid, FC Barcelona, among others.
Speaking about LaLiga, Anshul Ailawadi of MTV says, “LaLiga is a cultural phenomenon all over the world. When the folks from RISE Worldwide introduced us to LaLiga team, we realised that this was a partnership waiting to happen – the vision was common, the vibes were good, and we quickly put pen to paper.”
Adds Oscar Mayo, executive director, LaLiga, “We are excited to partner with Viacom18 (MTV India) and further bolster the LaLiga fandom to an ever-growing football fan base in India. Having set one of the highest standards of football globally and India gaining tremendous momentum, we are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to.”
