JJ Valaya on collaborating with Oscar winner Ruth E. Carter

Starring Eddie Murphy in the lead, Coming 2 America recently released on Amazon Prime Video streaming service. The film is sequel to the 1988 American blockbuster Coming to America that went on to become a cult film. Like the first edition, the much-awaited sequel continues to celebrate fashion through its exquisite costumes designed by the most recent Hollywood Walk of Fame Star recipient and Oscar winner Ruth E. Carter, who collaborated with fashion designers from across three continents, including JJ Valaya from India.

On this special collaboration, JJ Valaya says, “The resplendent costumes, ranging from gowns to capes to various items of menswear have been created with strong undertones of the African society and are replete with bold colours, textured motifs, dramatic patterns and interesting silhouettes. Breaking away from the traditional Valaya colour palette, a refreshing change in terms of treatment, prints, fabrics and the celebrated intricate Valaya embroidery has been used to bring to life this modern period drama.”