Lavish parties, shopping mark Diwali festive spirit in Ludhiana

Ludhiana residents never miss an opportunity to celebrate — be it weddings or festivals. The city is currently wrapped in festive fervour as people enjoy every bit of the ongoing Diwali season. From common households busy collecting essentials for the pujas to lavish parties hosted by industrialists at leading hotels and private farmhouses, festive vibes are visible everywhere.

Diwali parties are being organised daily across clubs, farmhouses, homes and restaurants. Even law enforcement agencies appear to be adopting a relaxed approach. “The culture of playing cards cannot be ignored. We cannot take action against the bigwigs as most of them are highly influential. Moreover, the party culture is limited to the festive season, so we try not to play spoilsport,” said a police official, requesting anonymity.

Event decorator Sheeba Batta from Décor by Sheeba said this was the busiest time of the year. “Residents want everything perfect — from backdrops and table settings to fresh flower arrangements and lighting décor. The cost of decorations starts from ?15,000 and can go up to ?35,000, depending on material and design. During this time, there’s hardly any moment to rest,” she said.

Another decorator Hardik Arora from Auroras Events said that residents usually went for decors costing around Rs 6-7 lakh for a party. “We get plenty of orders for Diwali parties and people don’t mind spending,” he said.

The city’s socialites and businessmen are in full celebration mode. Meetu (name changed on request), a regular on the party circuit, said, “If you attend lavish parties, it’s expected that you host one too. These gatherings start around 9 pm and continue late into the night with music, cards, drinks and dinner. People don’t hesitate to spend heavily as these parties are almost like weddings.”

On the other hand, those less privileged are also celebrating with equal enthusiasm. “I collect money throughout the year to fulfil my children’s wishes. Both my daughters wanted new clothes, so I bought them from a sale going on in Chaura Bazaar. They’re happy and satisfied. Diwali is the time when everyone spends as per their means,” said Usha, a domestic helper.