MBA students visit Cremica industries for technical exposure

The School of Business Studies (SBS), Punjab Agricultural University (PAU), organised an industrial visit for MBA (agri-business) and PhD students to Cremica Food Industries Ltd, Phillaur, a renowned name in India’s food processing sector. The objective of the visit was to provide students with first-hand experience of large-scale food manufacturing, export operations, marketing and quality management practices.

This educational initiative was spearheaded by Dr Ramandeep Singh (Director, School of Business Studies. The visit witnessed enthusiastic participation from students, who gained a comprehensive and experiential understanding of the sophisticated operations of a global food processing enterprise. The visit was organised as part of the National Initiative for Developing and Harnessing Innovations-Technology Business Incubator (NIDHI-TBI) project and meticulously aligned with its core mission of fostering entrepreneurial capabilities and innovation-driven growth of students.

Students were particularly inspired by the remarkable success story of Rajni Bector, a visionary woman entrepreneur, who began her journey with food processing training at the PAU. From a modest home-based bakery, she has scaled her venture into a globally recognised brand—an exemplary testament to the transformative power of innovation, skill development and entrepreneurial spirit.

The tour covered several key departments in the facility such as raw material storage, where flour, sugar and other ingredients are stored under hygienic, temperature-controlled conditions; baking line, a fully automated, high-capacity line with a monthly production volume of 4,000 tones; sandwiching section, precision machinery for cream application and biscuit stacking; packaging area, automated units packing various SKUs for both domestic and export markets; blast freezing and holding freezers, cold chain infrastructure to preserve product quality for international shipments.

The visit highlighted Cremica’s advanced export systems, including practices like custom house agent (CHA), cost and freight (CFR) and e-way bill documentation. The company adheres to Sedex Members Ethical Trade Audit (SMETA) standards, ensuring compliance with international labour, health and environmental norms.

“This visit was a transformative learning experience. It gave us practical exposure to supply chain dynamics, food safety and international business protocols,” said Harpreet Singh, MBA (AB) student.