Nestled within the campus of Punjab Agricultural University (PAU), the Museum of Social History and Rural Life of Punjab continues to serve as a vital cultural and educational hub, drawing in thousands of visitors keen to reconnect with the region’s rich traditions.
The museum offers an opportunity to explore the lesser-known facets of Punjab’s heritage—those that extend beyond bhangra and butter chicken—delving into the intricacies of agrarian routines, social structures and craftsmanship.
With the summer holidays under way and the museum now open at weekends, it has witnessed a steady influx of local families and students from around Ludhiana. Last year alone, it welcomed an impressive 93,000 student visitors—a testament to its growing influence and appeal among the youth.
Its rising popularity is no longer limited to the local community. Since being included in the list of state museums on the official website of Punjab’s Tourism Department, it has begun attracting foreign visitors eager to understand Punjab’s socio-cultural landscape.
It has swiftly become a focal point for historians, students and enthusiasts alike. Tourists from Europe, North America and Southeast Asia have praised the museum for its authentic portrayal of Punjabi village life, which often remains elusive in modern urban settings.
“Walking through the museum felt like stepping into a living history book. The authenticity of rural Punjabi life—from the tools to the textiles—was both humbling and fascinating. It gave me a deeper appreciation for the culture beyond what I had ever seen in films or books,” said Trisha Jain, who recently visted the museum along with fellow school students
The museum mirrors the state’s folklore and culture as much as it reflects village life. It is a vibrant chronicle of Punjab’s cultural legacy, housing an extraordinary collection of historical artefacts. From timeworn agricultural implements and bronze utensils to traditional musical instruments, ornamental items, saddles and even Harappan-era coins, the museum paints a vivid portrait of life in rural Punjab. One of its most captivating features is the 550-year-old main door, salvaged from the historic Jagroan Haveli, standing as a sentinel of the past. Among its many treasures is also a century-old cot—gifted in dowry and later donated by a university professor—each piece whispering its own piece of history.
Educators believe the museum plays a key role in bridging the generational knowledge gap. “Many students today are unaware of Punjab’s past. This museum introduces them to traditional farming practices, household items, attire and social customs that once defined rural Punjabi life,” said Dr TS Riar, additional director, Communication, PAU.
Featuring a vast collection of artefacts, including traditional tools, hand-woven textiles, musical instruments and models of village life, the museum offers an immersive experience that evokes nostalgia while inspiring learning, added Dr Riar.
“I had read about Punjab’s traditions in textbooks, but seeing the actual tools, clothes and artefacts made it all come alive. It felt like stepping into my grandparents’ stories. This museum helped me connect with my roots in a way no classroom ever could,” said Seerat, who visited the museum during the summer holidays.
PAU Vice-Chancellor, Dr SS Gosal, added, “For today’s youth, who are often disconnected from their roots, it offers a powerful window into Punjab’s agrarian legacy, cultural richness and social fabric. It helps students understand where we come from and why preserving our heritage matters for where we’re going. Museums like this are essential for shaping informed, grounded citizens.”
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