PAU start-ups turn heads at producers’ fair in Ambala
Ludhiana, July 30
Three Punjab Agricultural University (PAU)-PABI trained start-ups — Master Brain Agro Pvt Ltd, Green Affair Sustainable Pvt Ltd and AgSure Innovations Pvt Ltd — drew the interest of visitors at the FPO Mela held in Ambala city from July 26 to 28. The mela brought together farmers, entrepreneurs and consumers in a showcase of products and innovations.
Organised by the Small Farmers’ Agribusiness Consortium (SFAC), the event featured an extensive range of offerings including food, beverages and household items, all presented by Farmer Producer Organizations (FPOs) at competitive prices.
MasterBrain Agro Pvt Ltd engaged visitors with their ‘state-of-the-art’ agricultural solutions, particularly their advanced ‘Spray Machine’, which is designed to enhance farm productivity and sustainability. The start-up’s approach to agritech garnered praise from farmers and industry professionals alike.
GreenAffair Sustainable Pvt Ltd showcased a diverse range of eco-friendly sustainable products, emphasising green practices in agriculture and daily living.
AgSure Innovations Pvt Ltd exhibited farming technologies aimed at modernising agriculture.
Over 40 FPOs from across India participated in the exhibition, offering more than 1,000 products.
Dr TS Riar, Principal Investigator of PABI, expressed his satisfaction with the event’s outcome, stating, “The FPO Mela has provided an excellent platform for our start-ups to showcase their innovative solutions. The positive response from attendees is a testament to our efforts in nurturing agritech start-ups that address real-world challenges. We are immensely proud of the achievements of MasterBrain Agro, GreenAffair Sustainable and AgSure Innovations, and are dedicated to supporting their growth.”
