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CBI takes over probe into UP-origin complaint of alleged TRP manipulation

TRP of a channel or programme is used to measure popularity by advertising agencies

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New Delhi, October 20

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The CBI has registered an FIR into alleged manipulation of Television Rating Points (TRP) on the basis of a reference from the Uttar Pradesh Police, officials said on Tuesday.

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The case, which was earlier registered at Hazratganj police station in Lucknow on a complaint of an advertising company promoter, was handed over to the CBI by the Uttar Pradesh government, they said.

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Taking prompt action, the CBI has registered an FIR against unidentified persons, they said.

The primary allegations relate to manipulation of TRPs on a payment, they said.

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The CBI officials refused to give any further details.

TRP or Television Rating Points of a channel or programme are used to measure popularity by advertising agencies which affect pricing.

The points are calculated in India by Broadcast Audience Research Council (BARC) using a device installed in over 45,000 households across the country called “Bar-O-Meter”.

The device collects data about a programme or channel watched by members of these household on the basis of which weekly ratings are issued by BARC.

Recently, Mumbai police had registered a case of TRP manipulation following which the ratings were reportedly suspended by BARC. PTI

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