Reliance Consumer Products enters petcare market at affordable prices

Bengaluru (Karnataka) [India], November 19 (ANI): FMCG arm of Reliance Industries Limited (RIL), Reliance Consumer Products Limited (RCPL), has ventured into the pet-care market with Waggies - pet food designed to make high-quality, science-backed nutrition accessible and affordable to pet parents across the country.

In a statement, RCPL said it aims to redefine everyday pet care by delivering complete, balanced, and superior nutrition at value-driven price points.

With a mission to make nutrition accessible, Waggies has been created on a strong foundation backed by deep scientific research.

The Waggies portfolio is built on science-led formulations enhanced with herbs, DHA for brain development, essential vitamins, and highly digestible ingredients for holistic health, RCPL said.

The brand represents the ideology that every pet deserves the right nutrition - not just a select few.

Ketan Mody, Executive Director, Reliance Consumer Products Limited, said, "Waggies is formulated to deliver superior value - balancing enhanced nutrition with affordability. It comes with key benefits of extra protein, prebiotics for digestive support, and it provides balanced all-day energy along with joint health, skin & coat health. We believe every pet must have access to the right nutrition, and every pet parent must have access to global quality products without digging deep into their pockets. Developed after deep scientific research and priced at affordable rates, Waggies and Waggies Pro will soon be the most preferred choice for every pet parent."

Guided by the philosophy of "From Few Households to Many", Waggies seeks to bridge gaps in affordability with packs starting from Rs 199 per Kg. Trial accessibility and availability further enable more pet parents to make healthier choices with confidence.

Waggies is priced with value at the core: Waggies starting at Rs 199 and Waggies Pro starting at Rs 249. Additionally, comes in 100g trial packs at Rs 20 to encourage easy adoption among new consumers. (ANI)

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