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BJP's Rubik's Cube challenge in Tamil Nadu

Before the 2021 elections, the BJP had adopted Lord Murugan to broaden its appeal to voters in the state.
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Desperate: Before the 2021 elections, the BJP adopted Lord Murugan and the god is back this poll season. PTI

For years, Tamil Nadu has remained the Bharatiya Janata Party's unsolvable Rubik's Cube. Which way should the party move the pieces so that the saffron clicks into place, neatly? The BJP's problem is that it has been unable to align the passionately lived religiosity of the people of Tamil Nadu with its own brand of Hindutva. Twist this way or that, the two are positioned at an impossible angle that defy all attempts to bring them on the same side.

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