Personality rights: Legal, tech safeguards needed
The Tribune Editorial: Aishwarya Rai and Abhishek Bachchan heave a sigh of relief, as the court has restrained digital platforms from making unauthorised use of their names, images, voices and other attributes.
Updated At : 07:09 AM Oct 02, 2025 IST
THE labyrinthine digital world, which provides celebrities a vast platform to reach out to millions of admirers worldwide, is fast becoming a nuisance for some of them. Generative artificial intelligence (AI) models are being used rampantly to cash in on objectionable or misleading material uploaded on the Internet. No wonder aggrieved artistes are making a beeline for courts. Granting interim protection to Telugu star Nagarjuna against misuse of his identity on online platforms, the Delhi High Court has observed that “depicting the plaintiff in misleading, derogatory and inappropriate settings will inevitably dilute the goodwill and reputation associated with him”.
