India's first kids Fintech app aims at bolstering financial literacy

Bengaluru, November 17

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Financial learning can be boring, and at times, complicated for youngsters. Whether it is teaching the value of hard work, earning, or investing, it is still imperative that these habits are inculcated in the kids at an early age by creating a stimulating learning environment.

Learning money does not have to be a gruelling exercise anymore. By following a few simple tips offered by Birdfin, kids can be on their way to master their goals. It helps kids to learn the tricks of money management, inspire them to earn and save more in a systematic way.

Built on the entire life cycle of money management, i.e., learn, earn, spend, and save, the app enables parents to schedule tasks for their kids and offer Digital currency in return.

According to the Birdfin Founding Team, “Financial independence is quite crucial for anyone, not just kids. But life skills or money-management must be taught in an engaging fashion. That’s when we planned to leverage “token economy” and “gamified” the learning experience via Birdfin.”

This web-based app (accessible on any device) developed by MyDigitalCube was launched on October 31, 2020.

Birdfin has successfully tied-up with Amazon (for the affiliate programme), CRY (for their engagement with the local chapters across the country), Shamrock School, Mohali (as their educational partners), Vicky sports (as their Sports & Fitness partners), and Srimiri (as their Nutritional food partners).