New Delhi, August 29
Bengaluru-based edu-tech firm 'Unacademy' has been roped in as the official partner for the Indian Premier League for three seasons, the BCCI announced on Saturday.
The 13th IPL is scheduled to be held in the UAE from September 19 to November 10.
"We are pleased to have Unacademy on board as the 'Official Partner' of the Indian Premier League 2020 to 2022," IPL chairman Brijesh Patel said in a release on Tuesday.
"IPL is the most watched cricket league in India and as a homegrown Indian edu-tech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers."
Commenting on the association, Karan Shroff, VP - Marketing, Unacademy, said: "We are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.”
"With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer-internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership."
The BCCI had earlier announced fantasy gaming platform Dream11 as this year's IPL title sponsor, replacing Chinese mobile phone company Vivo.
Dream11 had pipped educational technology companies Unacademy and BYJUs to win the rights for a period of four months and 13 days with a bid of Rs 222 crore. PTI
Most Read In 24 Hours
Don't MissView All
Amritpal chase: From Punjab to Haryana, police chart Khalistan sympathiser’s escape route
Police release new footage; 'Waris Punjab De' chief spotted ...
Rahul Gandhi gets 2 years in jail in defamation case; granted bail
The case was filed against Gandhi for his alleged ‘how come ...
Rahul Gandhi faces immediate disqualification from Lok Sabha over 2-year sentence in defamation case
Can’t keep defaming people, democracy and the country and ex...
Five points Congress will use to challenge Rahul Gandhi’s conviction in defamation case
Lawyer Abhishek Singhvi discusses legal strategy with Rahul ...
CJI to set up new Constitution Bench to hear petitions against polygamy, ‘nikah halala’
In 2017, top court declared practice of instant triple talaq...