Apparel brand tries to go desi, gets brutally trolled : The Tribune India

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Apparel brand tries to go desi, gets brutally trolled

The text written on shirt hardly makes sense and left people scratching their head

Apparel brand tries to go desi, gets brutally trolled

A shirt by Zara has been making the rounds on the Internet for its most unusual and vague text printed on it. Pic credit- Twitter/@pitdesi



Tribune Web Desk

Chandigarh, June 15

Of late, apparel brands have started printing quirky quotes and messages on their stuff to captivate millennials. In the streak, acclaimed brand Zara tried to emulate the practice but severely failed.

A shirt by Zara has been making the rounds on the Internet for its most unusual and vague text printed on it. In an attempt to attract desi buyers, the brand wrote, "Dilli Ki Dhoop Dilli," "Chawal," which literally translates to "Delhi’s Sun Delhi," and "Rice."

The text hardly made sense and left people scratching their head.

Netizens have been severely bashing the brand and flooded a meme fest over inexplicable message printed on the shirt.

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