From excitement to embarrassment! Fan drops new iPhone 17 Pro in front of Tim Cook

In a bizarre incident that has gone viral on social media, a fan accidentally dropped his brand-new iPhone 17 Pro right in front of Apple CEO Tim Cook during a launch event. The eager buyer, who had waited over 15 hours in line to purchase the device, was unboxing his Cosmic Orange iPhone 17 Pro when it slipped from his hands and fell to the ground, drawing a collective gasp from onlookers.

Cook, clearly taken aback, quickly crouched down to help the fan, reassuring him with a smile, "It will be okay." The fan, visibly embarrassed but composed, handed the phone to Cook, who then signed a sheet of paper placed over the phone's display.

The video was shared by user @AnxiousHolly on X and was captioned “this is so embarrassing.”

this is so embarrassing 😭 pic.twitter.com/AkrKd41Kn3

— Holly - I like tech (@AnxiousHolly) September 20, 2025

Here’s how the netizens reacted:

A user commented, “Best part- He signed on the paper not the iPhone.”

Another wrote, “Bro probably wanted a new phone after dropping his more than Tim's signature to get it on paper,” another reacted, “imagine not getting your iPhone signed by Tim after you drop it. It also could have been worth $$$. The first non-mint iPhone to be signed by the Apple CEO. It would have some scratches, marks or imperfections, so you'd know it's legit. Oh well…”