Here’s what netizens have to say about Nupur Sanon's clothing brand

Nupur Sanon, the younger sister of Bollywood actress Kirti Sanon, is in news these days, but for wrong reasons. Nupur, who runs a clothing brand—NOBO--has been trolled by netizens online for its alleged over-price items.

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Nupur started the clothing brand ‘No Boundaries’ (NOBO) in 2024, with a claims of using premium high-quality fabric, but netizens only looked at the high rates of her product, and she faced a major backlash online.

Her website lists the cheapest item for Rs 2,400, and guess what, it’s a pair of shorts. And a Banarasi kurta set is listed for Rs 26,500, perhaps the most expensive item on the website.

“I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME," wrote a Reddit user.

Another wrote: :I have been to Jaipur and jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than 1500.”

“Rs 750 last price," was one comment.  “Bhai yeh sab kapre Rajouri or Chandni Chowk mein dhakke khaa rhe hai. What even????" One comment read, “These are the ugliest clothes I’ve ever seen, good lord," another wrote.