Burger King deletes sexist tweet 'Women belong in the kitchen' after receiving backlash
Tribune Web Desk
Chandigarh, March 9
American multinational fast food chain Burger King have deleted the sexist tweet which attracted a lot of backlash on International Women’s Day when it posted “Women belong in the kitchen”.
It cited abusive comments under the original tweet as a reason for deleting it after apologising.
We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.
— Burger King (@BurgerKingUK) March 8, 2021
We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don’t want to leave the space open for that.
— Burger King (@BurgerKingUK) March 8, 2021
“We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time,” Burger King posted.
“We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don’t want to leave the space open for that,” it posted in another tweet.
However, after Burger King posted the apology, Twitterati bashed them for double standards. They criticised the fast food chain for approving the original tweet in the first place and then taking so long to delete it. Some even called them out for giving abusive comments as the reason for deleting the original tweet.
It will never leave >:3 pic.twitter.com/ufEEtEIvf7
— ItsStarFrog 🏳️🌈 (@StarFrogRBLX) March 8, 2021
And it only took you 12 hours and 666k likes pic.twitter.com/rnIxZsklrU
— Mohamed Enieb (@its_menieb) March 8, 2021
Are you rounding up copies of all the print advertisements too? It is simply too late … the train has left the station my friend. How about this, start by creating an environment where people truly understand that this is never okay. This is not a strategy, this is just sad. pic.twitter.com/OdR6dry1iV
— Jon Falk (@jonRfalk) March 8, 2021
