The end of fish and chips? Rising prices threaten the British tradition

Reuters

West Drayton (England), May 26

At west London's Hooked Fish and Chips, Bally Singh is struggling to keep the tills ringing for a British tradition, with prices sky-rocketing for fish, potatoes, cooking oil and even the flour used for the batter the dish is cooked in.

Cranking up their bubbling oil friers only to see customers stay at home, Singh and thousands of other normally thriving "chippies" across the island nation are navigating the economic fallout of the Ukraine war, the coronavirus pandemic and Brexit.

"Fish prices have gone up extortionately; oil prices have gone up extortionately; and everything across the whole spectrum that we sell has gone up extortionately," Singh told Reuters.

Fish and chips in hand, Prime Minister Boris Johnson once promised to "build back better" from the pandemic.

Now though, rising prices are veering Britain's economy further off course. A third of fish and chip shops are at risk of going bust this year due to a "perfect storm" of price pressures, according to insolvency firm Company Debt.

In just a year, prices for Britain's favourite fish - cod and haddock - are up 75 per cent, sunflower oil is up 60 per cent, and flour is up 40 per cent, Company Debt said.

Inflation reached a 40-year peak of 9 per cent in April, the highest in the G7, and is projected to rise further.

Cod and chips in Singh's shop now costs 9.50 pounds, compared to 7.95 pounds a year ago. And Singh said if he passed on all the higher costs, the price would be closer to 11 pounds.

Russian fish feeds Britain

Battered fish and fried chips, the chunky equivalent of fries in the United States, have fuelled Britons since the combination was invented 160 years ago.

The meal is such a staple that unlike other food in Britain, it was not rationed during the world wars. Chippies, with their distinctive smell of oil and vinegar, remain a presence in most towns.

Some of the recent difficulties for fish and chip shops began after Brexit, distant-waters trawler company UK Fisheries said.

Russia's invasion of Ukraine has driven up fuel and electricity prices, further increasing the cost of catching and frying fish. The war has sent cooking oil, fertiliser and flour prices higher too.

Cod and haddock are sourced in the Barents Sea, north of Norway and Russia, and the war has heightened uncertainty over those supplies.

Sunflower oil is the principle agricultural commodity the UK imports from Ukraine and the government says it is working to substitute it with other vegetable oils.

A spokesperson for Department for Environment, Food and Rural Affairs said fish and chip shops were facing their biggest ever crisis.

"I'm getting daily phone calls from people that are worried that they're going to go out of business," NFFF President Andrew Crook told Reuters.

‘Poor man's meal’

Fish and chip shops are more exposed than some bigger businesses, Yael Selfin, Chief Economist at KPMG UK told Reuters, because they lack buying power to strike better deals when global prices rise.

In Swanage, builder Malcolm Petherick, 73, worried changes he has seen over his lifetime might result in Britain losing a part of its cultural heritage.

"When I was growing up, it was a poor man's meal," he said.

"Now, just bought two lots of fish and chips: 23 quid. What family can afford that?"