Bridging the Digital Skill Gap: IIDE Introduces India’s First UG Program in Digital Business & Entrepreneurship

Mumbai (Maharashtra) [India], April 24: For years, college classrooms have prepared students for a world that no longer exists. While businesses and the world at large have gone digital, most Indian undergraduate programs haven’t kept up. As a result, graduates often enter the job market with degrees that don’t match industry demands.

IIDE, India’s leading digital marketing institute, is changing that with the launch of its Undergraduate Program in Digital Business & Entrepreneurship (UG-DBE) — a program designed for the economy of today, not yesterday. Blending business fundamentals with digital skills, the curriculum focuses on preparing students to thrive in digital-first companies, covering eCommerce, entrepreneurship, and beyond.

“The world doesn’t wait for graduates to catch up. Digital is the future, and our UG-DBE program ensures students aren’t just job-ready but future-ready for the ever-changing digital landscape,” says Karan Shah, Founder and CEO of IIDE.

Unlike traditional BBA and commerce degrees that focus heavily on theory, IIDE’s UG-DBE program is built on scenario-based learning. Students gain practical experience in areas like performance marketing, AI-driven business analytics, and global business strategy.

The program also offers real-world industry exposure. Students work on live projects, interact with professionals from brands like Google, Amazon, and Spotify, and analyse business case studies from the field. International immersion program allows students to explore learning experience in global business environments, diverse cultures, and understand international market dynamics together.

Whether students want to start their own business, digitise their family business, or land a job, IIDE’s UG-DBE program is built to support all paths and ambitions.

For aspiring entrepreneurs, the LaunchPad Challenge offers expert mentorship, funding opportunities, and startup incubation. For those looking to enter the corporate world, the program includes one-on-one placement coaching, mock interviews, and networking opportunities with top digital-first companies.

“The goal is to ensure that by the time students graduate, they don’t just have a degree — they have the skills, experience, and connections to succeed in the digital world,” says Manali Bhattacharya, Director of Academics at IIDE.

Admissions are now open for the 2025 batch.

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