DT
PT
Subscribe To Print Edition About The Tribune Code Of Ethics Download App Advertise with us Classifieds
Add Tribune As Your Trusted Source
search-icon-img
search-icon-img
Advertisement
Advertorial

Purever Joins Hands with Hyundai Corporation to Redefine Sustainable Comfort in India

  • fb
  • twitter
  • whatsapp
  • whatsapp
Advertisement

Purever, the Indian brand known mostly for shaking up the water storage space and later the filtration segment, has taken a different kind of step this time. The company has partnered with Hyundai Corporation (South Korea) to introduce Hyundai’s heat pump technology in the Indian market. It’s not a dramatic pivot, but more of a steady extension of what Purever has been inching toward - cleaner, more efficient living solutions.

Advertisement

Hyundai’s experience with high-efficiency HVAC systems meets Purever’s understanding of what actually works in Indian homes and commercial spaces. Put simply, the two companies are trying to bridge a gap that has existed for a while. The new Hyundai–Purever Heat Pump Series aims to offer consistent heating and cooling without the kind of energy consumption people have slowly grown tired of.

Advertisement

“This partnership is a big moment for us,” said Mr. Sahil Garg, Director of Purever. “We’ve spent years improving how people interact with water - storing it better, filtering it better. Energy was the next obvious piece. Hyundai already has the technology, and India is ready for it. So the timing just worked out.”

Advertisement

The systems are meant for a wide mix of users - smaller homes, hotels, hospitals where downtime is not an option, and industries that need steady temperature control. Purever isn’t trying to oversell the idea. Heat pumps won’t solve every energy problem, but they do offer a more responsible alternative at a time when the country is clearly shifting away from old, power-hungry methods.

What gives this collaboration weight is what the companies are doing behind the scenes. Purever’s teams have been working on basic things that matter more than announcements - getting installers trained, figuring out long-term service requirements, and understanding which parts of India will adopt the technology faster and which regions will need more education. Hyundai is supporting these efforts with technical inputs and real-world data from other markets where heat pumps are already mainstream.

Advertisement

Purever sees this partnership as part of a larger, gradual evolution. The company isn’t trying to reinvent itself overnight. Instead, it’s adding pieces that build toward a broader sustainability agenda - water on one end, energy on the other, and eventually a more integrated way of managing both. Hyundai’s technology fits into that puzzle without forcing Purever to become something it’s not.

In the bigger picture, the move also lines up with how both residential and commercial users in India are thinking today. Cost matters, yes, but so does long-term reliability, and there’s growing pressure on businesses to adopt cleaner technologies. If Purever and Hyundai succeed in making heat pumps less intimidating and more accessible, they may end up shaping a new category of everyday, responsible comfort.

Disclaimer: The content above is presented for informational purposes as a paid advertisement. The Tribune does not take responsibility for the accuracy, validity, or reliability of the claims, offers, or information provided by the advertiser. Readers are advised to conduct their own independent research and exercise due diligence before making any decisions based on its contents and not go by mode and source of publication.

Advertisement
Advertisement
Advertisement
tlbr_img1 Classifieds tlbr_img2 Videos tlbr_img3 Premium tlbr_img4 E-Paper tlbr_img5 Shorts