The 5 Best Promotional SMS Providers in India for 2025

India has a massive audience count with mobile phones, and it obviously has become the most important means of communication. There are over 1.2 billion people and counting who receive promotional SMS Service as a direct line to be customers. People open texts almost instantly, with the average counted rate of around 90%.

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Promotional SMS Service is a cheap, quick, and reliable method of communication to cut through the noise of crowded inboxes. The addition of Voice over Internet Protocol lets businesses pair texts with calls to save money and scale up fast. This addition may sound very simple, but due to India’s strict telecom rules, which are made by TRAI makes it tough. You need providers that follow the Distributed Ledger Technology (DLT) system to stay legal.

In this article, the discussion revolves around these promotional SMS Service and finding the top five brands for promotional SMS Service in India for 2025. The post shall also include the detailing of each brand, covering what they offer, their features, costs, and an additional comparison to help you pick the right one.

Best Promotional SMS Providers In India (Top Brands)

• VoIPTech Solutions: Best Brand for Sending Bulk Sms Online.
• Fast2Sms: Bulk sms service provider
• MSG91: Best bulk sms service company.
• Text2local: Top brand for sending bulk sms online
• Gupshup: Online sms service company

Why Promotional SMS Still Rocks?

Promotional SMS is a great way of interacting with the customers. Companies can send in a discount code, and within minutes, you can click it through. That’s the magic of promotional SMS Service. The TRAI subjects a rule that these texts can only hit non-DND numbers from 9 AM to 9 PM.

They’re great for pushing sales, sharing updates, or building your brand. The catch here is that the TRAI’s DLT platform tracks every message to ensure consent and transparency. VoIP steps in as a bonus here as it lets you blend texts with voice campaigns for less cash. The brands below do their best in performance for balance, delivering speed, compliance, and features.

The Top 5 Promotional SMS Providers in India

1. VoIPTech Solutions - Best Promotional SMS

VoIPTech is the best bet when it comes to sending bulk promotional SMS Service. It mixes SMS with VoIP, so you can text a promo code and follow up with a call using one dashboard only.

Think of it as a one-stop shop for talking to customers. VoIP tech has good and reliable connections with telecoms, and that means your texts land fast, and they’re sticklers for TRAI’s DLT rules.

What You Get

• Send texts and make calls from the same platform.
• Messages hit phones in under 10 seconds.
• Set up auto-texts for things like cart reminders.
• Hooks up with tools like Salesforce to keep things organised.
• Brand your texts with custom sender names.
• See who got your texts and how they responded.
• Stays on TRAI’s good side with opt-in tracking.

How Much?

• Starter: ₹2,000 a month gets you 10,000 texts plus VoIP goodies.
• Pro: ₹5,000 a month for 50,000 texts and fancier automation.
• Big Shots: Custom deals for heavy users.
• Per Text: ₹0.15, but as low as ₹0.12 if you send tons.
• They’ll let you test it for free first.

2. TextLocal (Webex/Cisco)

TextLocal is a big name in India. All the big brands like Apollo Hospitals use it to reach customers. It’s got a dead-simple setup that handles everything from sale alerts to delivery updates. You can even spice up texts with pictures or videos. They’re fully in alignment with the TRAI’s rules, so no worries there.

What You Get

• Text in Hindi, Tamil, or 20+ other local languages.
• Add images, PDFS, or even short clips to texts.
• Let customers reply with two-way texting (costs extra).
• Check campaign stats as they happen.
• Link it to your website, app, or CRM.
• Schedule texts to fit TRAI’s 9 AM–9 PM window.
• Keeps DLT compliance locked down.

How Much?

• Basic: ₹1,475 + GST for 5,000 contacts.
• Standard: ₹3,500 + GST for 25,000 contacts.
• Enterprise: Custom pricing for big campaigns.
• Per Text: ₹0.20, dropping to ₹0.15 for bulk buys.
• Try it free for a week with a few credits.

3. Fast2SMS

Fast2SMS is India’s budget-friendly brand that sends over a billion texts a month for names like BharatPe. It’s all about speed and keeping things cheap. Their “quick transactional” trick lets some campaigns dodge DLT registration. It is handy for last-minute deals.

What You Get

• Texts land in 5–10 seconds flat.
• Use your brand name as the sender.
• Works with coding tools like Python for custom setups.
• Schedule texts or add contacts with QR codes.
• Send in local languages like Marathi or Kannada.
• Skips DLT for certain approved campaigns.
• Gives you free credits to start.

How Much?

• Starter: ₹999 for 10,000 texts, good for a year.
• Dabbler: ₹9,999 for 5 months, with ₹5,000 in credits.
• Per Text: ₹0.13–₹0.165, cheaper for big top-ups.
• Quick SMS: ₹0.25 for DND numbers.
• Free credits for testing.

4. MSG91

MSG91 is our next best recommendation as it moves a billion texts a month for clients like IndiaBulls. It’s not just SMS if you are worried. They do email and WhatsApp, too. Their strength is data as they track where your customers are, what devices they use, and more. You can use these features to target smartly. They also cover all the TRAI compliance to stay legitimate and safe for usage.

What You Get

• See who’s opening texts by location or phone type.
• Plug into Excel, Google Sheets, or your CRM.
• Sends 50 million texts daily without hiccups.
• Supports local languages for broader reach.
• Automates big campaigns with APIS.
• Sticks to DLT rules.
• Send texts from your own dashboard.

How Much?

• Basic: ₹1,200 for 10,000 texts.
• Pro: ₹5,000 for 50,000 texts with extra tools.
• Per Text: ₹0.25, lower for bulk.
• Custom: For huge campaigns.
• Some plans toss in free credits.

5. TextGuru

TextGuru’s been in this industry since 2006, and it is working with heavyweights like Hero MotoCorp. It has gained the trust of all of its big clients. Their Indian servers push texts out in 2–5 seconds to keep up their reputation of sending crazy fast SMS. They’re all about reliability and keeping things legit with TRIA compliance. You can choose this brand as a big name with responsible servicing.

What You Get

• Texts arrive in 2–5 seconds.
• Tie into your app or website with APIs.
• Send custom texts straight from Excel.
• Works in multiple Indian languages.
• Offers 24/7 help when you’re stuck.
• Fully DLT-compliant.
• Try it with 10,000 free credits.

How Much?

• Starter: ₹1,000 for 5,000 texts.
• Business: ₹7,500 for 50,000 texts with APIs.
• Per Text: ₹0.20, down to ₹0.15 for bulk.
• Custom: For massive campaigns.
• Free demo with credits.

Comparison of Best SMS Providers

Wrapping It Up

Promotional SMS Service is still a killer way to reach India’s phone-loving crowd, and 2025 will make it even sharper with VoIP and better tracking. All the suggested brands in the article above are providing the best features to perfectly stand out and serve their audience.

Your requirements can be anything from low prices, video texts, or lightning speed, you can fetch it all from these big brands. Figure out what you need from speed, cost, or extras, and one of these brands will perfectly fit. Double-check their sites for the latest prices and TRAI rules before you sign up.

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