Neeraj Chopra’s social media valuation increases to Rs 428 crores after winning gold medal in Tokyo

The javelin thrower was the ‘most mentioned’ athlete globally on Instagram during the 2020 Tokyo Olympics

Neeraj Chopra’s social media valuation increases to Rs 428 crores after winning gold medal in Tokyo

India's Neeraj Chopra holds the gold medal after winning in the final of the men's javelin throw event at the 2020 Summer Olympics, in Tokyo, Saturday, August 7, 2021. PTI

Tribune Web Desk

Chandigarh, September 15

Since the day Chopra won the Olympic Gold in Tokyo, it was not just his popularity, but also his stock that skyrocketed on social and digital media.

According to a report by research consultancy firm YouGov SPORT, javelin thrower Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram during the 2020 Tokyo Olympics.

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These numbers also represent a whopping 1,401 per cent and 2,055 per cent increase in his mentions from separate authors online, respectively.

As a result, Neeraj Chopra’s reach on social and digital media has reached a staggering 412 million, spanning several geographies over the world. These numbers have combined to take the athlete’s social media valuation to a total of Rs 428 crores, reports Zee News.

The athlete is supported and managed by JSW Sports.

According to a report by YouGov SPORT, Chopra’s total interactions on social media since bagging the gold medal have risen to 12.79 million, at a rate of 86.3 per cent.

A key factor in the increased engagement on the athlete’s profile has been the steady increase in his video views, which is recorded at over 4 million, nearly thrice the average for an elite Indian athlete on social media. Naturally, the number of account followers for Neeraj Chopra has also seen a swift upswing, with his Instagram following now recorded at 4.5 million, representing a 2,297 per cent increase in his followers.

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