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How tweets influence millennials decoded
The study will be presented at the International Communication Association conference in May. — iStock

How tweets influence millennials decoded

23 Feb 2019 | 5:16 PM

NEW YORK: Tweets, either for or against, can influence the thinking process of young people and the speed of the messenger matters here too, say researchers.

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NEW YORK

Tweets, either for or against, can influence the thinking process of young people and the speed of the messenger matters here too, say researchers.

"Twitter is an important outlet. We know that," said lead author Joseph Erba, Assistant Professor at the University of Kansas. 

"We also know from traditional advertising and marketing literature that the visual identification of the communicator matters. What we were interested to see is if the visual identification of a Twitter user influences how people perceive the message. It does." 

Those trying to reach millennials on Twitter should keep in mind the race and the identity matter, and that conscious and unconscious responses were different, suggesting self-reported data should always be viewed cautiously. 

Finally, the messenger can be just as important as the message, the findings revealed.

"If you want a message to hit home with white millennials, you have to think not only about the message but who is delivering the message," Erba said. "There needs to be a 'match up' between the topic discussed and the perceived identity of the spokesperson." 

The team took a sample of how white millennial participants viewed real tweets, then answered questions about their perceptions of the issue and about who tweeted the messages. Eye-tracking equipment mapped the time participants spent reading each post, used as a proxy for their attention to the tweets. 

According to the eye-tracking data, participants looked longer at messages from white Twitter users, while self-reported data showed they would be more likely to engage with black Twitter users on the topic.

Four little tweets were enough to significantly change their views, the results showed. 

The study will be presented at the International Communication Association conference in May. — IANS

New Horizons spacecraft sends sharpest view of Ultima Thule

New Horizons spacecraft sends sharpest view of Ultima Thule

23 Feb 2019 | 4:14 PM

WASHINGTON: NASA's New Horizons spacecraft has sent back the sharpest possible pictures of the Kuiper Belt Object (KBO), nicknamed Ultima Thule, captured just before its closest approach.

SpaceX's unmanned Crew Dragon to launch on March 2 to ISS: NASA

SpaceX's unmanned Crew Dragon to launch on March 2 to ISS: NASA

23 Feb 2019 | 3:02 PM

WASHINGTON: After much delay, NASA has given the green light to Elon Musk-owned SpaceX's Crew Dragon to launch its first unmanned test flight to the International Space Station (ISS) on March 2, the US space agency said.

Apps send intimate user data to Facebook: Report

Apps send intimate user data to Facebook: Report

23 Feb 2019 | 12:13 PM

SAN FRANCISCO: A news report on Friday said many smartphone apps were sending highly personal information such as menstrual cycles and body weight to Facebook, without notifying users.

New DNA-like molecule to aid search for alien life

New DNA-like molecule to aid search for alien life

22 Feb 2019 | 3:17 PM

NEW YORK: Scientists have synthesised a molecular system that, like DNA, can store and transmit information, suggesting there could be an alternative genetic system for life that may be possible on other worlds.

First product of Apple's electric car project could be a van: Report

First product of Apple's electric car project could be a van: Report

22 Feb 2019 | 11:33 AM

SAN FRANCISCO: The first product of Apple's self-driving electric car project codenamed "Titan", could actually be an electric van instead of a car, the media reported.

Battery-less pacemaker powered by heartbeats developed

Battery-less pacemaker powered by heartbeats developed

21 Feb 2019 | 3:06 PM

BEIJING: Scientists have developed pacemakers that can be powered by the energy of heartbeats, and successfully tested the device in pigs.

iOS users can now follow their favourite places on Google Maps

iOS users can now follow their favourite places on Google Maps

21 Feb 2019 | 2:24 PM

SAN FRANCISCO: Apple users will now be able to stay up to date on their favourite places right from the Google Maps app on iOS, the Internet giant has announced.

Twitter testing redesigned conversations layout with more iOS users

Twitter testing redesigned conversations layout with more iOS users

21 Feb 2019 | 12:17 PM

SAN FRANCISCO: The Micro-blogging site Twitter is launching a test of its redesigned conversations layout with a wider set of iOS users and is accepting survey-based applications from people who are willing to try the new interface out.

IIT-Madras develops system to control huge crowds during Kumbh, Hajj

IIT-Madras develops system to control huge crowds during Kumbh, Hajj

21 Feb 2019 | 12:17 PM

CHENNAI: Scientists at IIT-Madras have developed an algorithm that can help manage dense crowds using minimal manpower, and prevent deadly stampedes in huge public gatherings like the Kumbh Mela and the Hajj.

Moon's surface acts as 'chemical factory' to produce water: NASA

Moon's surface acts as 'chemical factory' to produce water: NASA

21 Feb 2019 | 11:39 AM

WASHINGTON: The lunar surface could act as a 'chemical factory' that produces the ingredients for water, making it easier for future human colonies on the Moon to sustain themselves, NASA scientists have found.

US consumers’ use of toilet paper heating planet: Report

US consumers’ use of toilet paper heating planet: Report

21 Feb 2019 | 10:52 AM

NEW YORK: Americans use more toilet paper than anyone else in the world, helping destroy the habitats of native people who live where it is sourced and contributing to global warming, a research study said on Wednesday.

Truecaller crosses 100 mn daily users mark in India

Truecaller crosses 100 mn daily users mark in India

20 Feb 2019 | 3:08 PM

NEW DELHI: Swedish caller identification app Truecaller on Wednesday announced that the platform has crossed the 100 million mark in terms of daily active users in India.

YouTube revamps Strike rules, intensifies punitive action

YouTube revamps Strike rules, intensifies punitive action

20 Feb 2019 | 1:37 PM

SAN FRANCISCO: Google-owned video sharing platform YouTube has revamped its community guidelines and after almost a decade, updated its Strike rules.

America's first social media networks revealed

America's first social media networks revealed

20 Feb 2019 | 1:17 PM

WASHINGTON: Long before the advent of Facebook, Instagram and Snapchat, early Mississippian Mound cultures in America's southern Appalachian Mountains shared artistic trends and technologies across regional networks that functioned in similar ways as modern social media, according to a study.

Google announces new web domain for developers

Google announces new web domain for developers

20 Feb 2019 | 11:11 AM

SAN FRANCISCO: Google has announced a brand new top level domain (TLD) dedicated to developers to allow them to build communities, learn newer technologies and showcase their projects with the new domain name.

Social media can help boost well-being post disaster

Social media can help boost well-being post disaster

19 Feb 2019 | 2:52 PM

MELBOURNE: Social media platforms like Facebook can help support the health and wellbeing of people following a natural disaster, a study claims.

Enjoy biggest-brightest Snowmoon after 8.30 pm

Enjoy biggest-brightest Snowmoon after 8.30 pm

19 Feb 2019 | 2:40 PM

NEW YORK: Stargazers on Tuesday are in for a celestial delight as the biggest and brightest Supermoon of the year, also called the Snowmoon, is set to brighten up the night sky after 8.30 pm.

This extra-marital dating platform for the married keeping Indians busy

This extra-marital dating platform for the married keeping Indians busy

19 Feb 2019 | 1:59 PM

NEW DELHI: It is time to move on from dating apps like Tinder or Bumble as a French online dating community platform called Gleeden—the world's first extra-marital dating website for married people—is making waves in India.

Instagram testing donation sticker on Stories

Instagram testing donation sticker on Stories

19 Feb 2019 | 12:26 PM

SAN FRANCISCO: Facebook-owned photo-messaging app Instagram is reportedly testing a donation sticker on its Stories feature that would offer fundraising and donation tools for charity or personal reasons.

Earth is flat, said YouTube

Earth is flat, said YouTube

18 Feb 2019 | 2:35 PM

SAN FRANCISCO: In a major goof-up, popular video-sharing platform YouTube projected it upon impressionable minds that—the Earth is flat—raising the number of people who now seriously believe the planet to be a flat unending stretch of land, a study said.

Gene behind preference for menthol cigarettes identified

Gene behind preference for menthol cigarettes identified

18 Feb 2019 | 12:10 PM

HOUSTON: Scientists have identified a gene that increases a smoker’s preference for cigarettes containing menthol, a flavour additive that provides a minty taste and a cooling or soothing sensation.

Massive mountains discovered under Earth’s crust

Massive mountains discovered under Earth’s crust

17 Feb 2019 | 2:37 PM

WASHINGTON: Scientists have discovered massive mountains in the Earth’s mantle, an advance that may change our understanding of how the planet was formed.

Giant shark 'megalodon' went extinct earlier than thought

Giant shark 'megalodon' went extinct earlier than thought

17 Feb 2019 | 2:35 PM

WASHINGTON: Megalodon—a giant predatory shark that has inspired numerous books and blockbuster movies—likely went extinct at least one million years earlier than previously thought, a study has found.

Twitter retains old messages even after they are deleted: Report

Twitter retains old messages even after they are deleted: Report

17 Feb 2019 | 1:14 PM

SAN FRANCISCO: Micro-blogging site Twitter has reportedly been retaining messages shared on its platform including deleted messages along with data shared and received from accounts that have been suspended or deactivated, the media reported.

Scientists develop smart windows to clean air pollution

Scientists develop smart windows to clean air pollution

17 Feb 2019 | 11:16 AM

BEIJING: A team of Chinese scientists have developed a large-scale transparent smart window that can change light intensity while effectively capturing the particulate matter in smog, a study said.

Wave device could deliver clean energy to thousands of households

Wave device could deliver clean energy to thousands of households

16 Feb 2019 | 1:45 PM

LONDON: Scientists have developed a wave energy technology that they say could help generate low-cost electricity for thousands of houses.

Long-term spaceflight not linked to major health risks: NASA 'Twins Study'

Long-term spaceflight not linked to major health risks: NASA 'Twins Study'

16 Feb 2019 | 1:16 PM

WASHINGTON: While it was previously thought that long duration spaceflight can affect the human body, even at the molecular level, new results from NASAs "Twins Study" has showed that there are no major warning signs and no reason to think humans cannot survive a two-and-a-half-year round-trip journey to Mars.

Beta version of 'WhatsApp Business' available on iOS

Beta version of 'WhatsApp Business' available on iOS

16 Feb 2019 | 12:12 PM

SAN FRANCISCO: The beta version of "WhatsApp Business" —a free-to-download communication tool specifically designed for small businesses —has been made available for iOS users.

Twitter working on Snapchat-like camera feature: Report

Twitter working on Snapchat-like camera feature: Report

16 Feb 2019 | 11:52 AM

SAN FRANCISCO: Micro-blogging site Twitter has reportedly been developing a “News Camera” functionality that would allow users to add captions to photos, videos and live broadcasts — Snapchat-style.

Twitter working on Snapchat-like camera feature: Report

Twitter working on Snapchat-like camera feature: Report

16 Feb 2019 | 11:34 AM

SAN FRANCISCO: Micro-blogging site Twitter has reportedly been developing a "News Camera" functionality that would allow users to add captions to photos, videos and live broadcasts - Snapchat-style.

AI can help improve understanding of Earth science

AI can help improve understanding of Earth science

15 Feb 2019 | 4:27 PM

LONDON: Artificial Intelligence (AI) can significantly improve our understanding of the climate and Earth science, says a study by German scientists.

Kids with multiple siblings at greater risk of getting bullied

Kids with multiple siblings at greater risk of getting bullied

15 Feb 2019 | 1:36 PM

LONDON: While having siblings makes childhood blissful, it can also lead to bullying, finds a new study.

NASA unveils roadmap for putting astronauts on Moon in 2028

NASA unveils roadmap for putting astronauts on Moon in 2028

15 Feb 2019 | 1:32 PM

WASHINGTON: NASA plans to put American astronauts back on the Moon by 2028, with unmanned demonstration missions in 2024 and 2026, the US space agency Chief Jim Bridenstine has said.

Class 10 students develop AI device to help fix posture

Class 10 students develop AI device to help fix posture

14 Feb 2019 | 3:55 PM

GURUGRAM: A team of Class 10 students here has developed a portable, cost-effective and user-friendly device driven by artificial intelligence (AI) that may help correct the posture of those suffering from ‘text neck’.

Instagram to fix bug altering follower counts by Friday

Instagram to fix bug altering follower counts by Friday

14 Feb 2019 | 1:00 PM

SAN FRANCISCO: A bug on Instagram that has been altering follower counts of users would be taken care of latest by Friday, Instagram announced in a tweet on Thursday.

Software pirates use Apple tech to put hacked apps on iPhones

Software pirates use Apple tech to put hacked apps on iPhones

14 Feb 2019 | 11:57 AM

SAN FRANCISCO: Software pirates have hijacked technology designed by Apple Inc to distribute hacked versions of Spotify, Angry Birds, Pokemon Go, Minecraft and other popular apps on iPhones, Reuters has found.

Twitter testing profile preview feature on Android, iOS app

Twitter testing profile preview feature on Android, iOS app

14 Feb 2019 | 11:34 AM

SAN FRANCISCO: In an attempt to address the problem of following threaded conversations on its app, micro-blogging site Twitter is reportedly testing an overlay of profile preview that would enable users to see information of any person replying to their tweet-threads

NASA's Opportunity rover mission on Mars 'bites the dust'

NASA's Opportunity rover mission on Mars 'bites the dust'

14 Feb 2019 | 11:18 AM

WASHINGTON: The record-breaking 15-year-long Mars mission of NASA's Opportunity rover was declared over after the US space agency failed to contact the robotic explorer for over eight months.

Hearing loss may point to greater cognitive decline risk

Hearing loss may point to greater cognitive decline risk

13 Feb 2019 | 5:12 PM

LOS ANGELES: Hearing impairment in older adults may indicate increased risk of faster cognitive decline with age, a study claims.

Mars may have underground volcanic activity

Mars may have underground volcanic activity

13 Feb 2019 | 3:57 PM

WASHINGTON: Mars may have volcanic activity below its surface, according to scientists who argue that without an underground source of heat it would not be possible for the Red Planet to host liquid water.

Self-driving cars 'learn' to predict pedestrian movement

Self-driving cars 'learn' to predict pedestrian movement

13 Feb 2019 | 3:26 PM

WASHINGTON: Scientists are using humans' gait, body symmetry and foot placement to teach self-driving cars to recognise and predict pedestrian movements with greater precision than current technologies.

Having similar personalities not key to relationship success

Having similar personalities not key to relationship success

13 Feb 2019 | 1:51 PM

NEW YORK: Are you searching for a partner with whom you can share personality traits? Relax. The key to relationship happiness could be as simple as finding a nice person, a new study has found.

Twitter working to fix bug fluctuating 'Like', 'Retweet' counts

Twitter working to fix bug fluctuating 'Like', 'Retweet' counts

13 Feb 2019 | 1:41 PM

SAN FRANCISCO: Micro-blogging site Twitter on Wednesday said it is working to resolve the problem that has been causing the 'Like' and 'Retweet' counts on its platform to fluctuate continuously.

NASA turns Mars sniffer into data-relay satellite for rovers

NASA turns Mars sniffer into data-relay satellite for rovers

12 Feb 2019 | 4:40 PM

WASHINGTON: NASA's atmosphere-sniffing Mars Atmosphere and Volatile Evolution (MAVEN) mission has embarked on a new campaign to tighten its orbit around the red planet to become a data-relay satellite for the US space agency's Mars 2020 rover.

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