Amanpreet: Rising mercury lifted this electronics retailer’s business

Tribune News Service

Amritsar, June 14

While Covid robbed many shopkeepers of their revenue, this electronics goods seller is thankful that demand for his products such as air-conditioners, coolers and fans, amid scorching heat, kept him afloat financially.

As the mercury keeps rising, he gets no time to rest. Sometimes the days do get long and hectic for Amanpreet Singh, an electronics goods shopkeeper, but increased sales despite pandemic keep him upbeat.

With the cut-throat competition in the market and many people preferring to make online purchases, retail shopkeepers have to multiply their efforts to increase the volume of their sales.

Amanpreet said with summer season at its peak, the sales for his products have increased. “I did not have to convince people to buy my products. Excessive heat prompted them to place orders in bulk. My work does not end even after the ACs are packed and the payment has been made,” he said.

Sometimes, his day begins at 6 in the morning as his customers start calling frantically regarding the problems they face with the ACs the previous night! “Next few hours are spent contacting the mechanics, and fixing the problem,” he said. Talking about the threat posed by e-commerce to brick and mortar stores, he said, “With the cut-throat competition in the market and many people preferring to make online purchases, shopkeepers have to multiply their efforts to increase the volume of their sales.

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