Finance and Marketing Conclave concludes at IIM

Tribune News Service
Amritsar, October 12

The Indian Institute of Management (IIM), Amritsar, conducted its third annual finance and marketing conclave ‘Pariprekshya-19’ on Saturday.

The conclave witnessed well-known experts from various industries across the country having perceptive discussions on different aspects of finance and marketing. The veterans from the industry interacted and reflected with the budding managers on the recent trends and developments in the domains of finance and marketing.

Theme for the finance panel discussion was ‘Changing landscape of the BFSI sector’ while the theme for the marketing panel discussion was ‘Marketing in the Age of Voice Search and Virtual Assistants’.

The eminent panellists in finance panel included Ashutosh Bishnoi (MD and CEO, Mahindra Asset Management Ltd.), Kapish Jain (chief financial officer, PNB Housing Finance Limited), Rakesh Singhania (chief financial officer, Wells Fargo India), Sudipto Roy (founder and director, Finlabs India Private Limited), Dr Harshavardhan Raghunath (partner/senior advisor, Bain and Co.), Jaykumar Shah (deputy chief financial officer, Tata Capital Financial Services Ltd.), Rohit Patoria (head planning and control-payment business, HDFC Bank).

The eminent panellists in the marketing panel included Archana Sinha (senior director corporate marketing, sales force), Amit Tyagi (chief marketing officer, Sonata Software Limited), Sudharsan R (head marketing operations, Dell EMC), Sameer Seth (director marketing, Dolby Laboratories), Prasenjit Roy ( VP and chief marketing officer, NTT Com-Netmagic), Balaji Vaidyanathan (marketing director-CEEMA, Franklin Templeton).

Introducing the theme for discussion, IIM students delivered a few presentations on the themes of the conclave and briefly introduced the audience about ‘Changing landscape of the BFSI sector’ and ‘Marketing in the Age of Voice Search and Virtual Assistants’. The first team of presenters comprising of Rishabh Jain and Kushagra Kukreja of PGP05 explained the audience about Fintech and how it is responsible for process automation in banking and financial sector. The second team of presenters comprising of Saurabh Lohani and Milin Solanki of PGP05 talked about virtual assistants and how it is bringing a change in our everyday lives.

Ashutosh Bishnoi was the moderator for the first session. He explained the audience about the history of banking and financial sector and how through a system of debit and credit, it became prominent in our lives. Harshavardhan Raghunath highlighted the fact that in order to be a $ 5 trillion economy, we have to increase the capacity of financial system. The reach and efficiency of the system has to be increased and it needs to be more robust and reliable.

Rakesh Singhania mentioned how there has been a tremendous amount of change in the system nowadays and now customers are being targeted based on their lifestyles. Rohit Patoria explained how the payment ecosystem had changed over the years. Jaykumar Shah explained how from operating in cash and fintech only, the two services are rapidly working in collaboration with each other.

Prasenjit Roy was the moderator for the second session. He explained the audience how the virtual assistants were bringing a change globally, where a large percentage of the total population interact with the help of machines. Amit Tyagi mentioned how we were on a journey from text search to thought search. Sudharsan R talked about how to make brand stick to the mind in the world of algorithms.