Tribune News Service
Solan, September 11
The Indian Institute of Management, Sirmaur, organised its first-ever business conclave “Udgam” on the theme “The Business 2030”.
The conclave comprised discussions, personal experiences and animated parleys with students on a variety of pre-decided sub-themes. Director Prof Neelu Rohmetra said initiatives were important for the overall professional development of business students.
First a panel discussion was based on the theme “Brand Engagement and Customer Loyalty-How Far Can it be Sustained Using Data Insights”. The panelists comprised Nishant Singh Didawat (business head, digital media, Kinnect), Naveen Athresh (group product manager, Rakuten), Aditya Agarwal (VP & head- customer experience management, Trans-Union CIBIL), Anil Ahluwalia (general manager, PR & brand, BPCL) and Sopan Upadhyay (assistant vice-president, marketing, Tata Capital). The panel was moderated by Prof Dinesh Sharma (associate professor, SJM School of Management, IIT Bombay).
This was followed by the second panel discussion on the theme “Analytics and Emerging Technologies: the re-birth of Supply Chain”, featuring some industry titans, including Jaydeep Adhikari (lead procurement and contracting, Reliance Jio) and moderator Sandeep Chatterjee (associate director, Deloitte), the discussion attracted a lot of involvement from the audience.
The panelists opined: “Supply chain today has become more of a customer driven variable than a product-driven one.”
To illustrate their point, the example of wearable technology was given, which by next year itself, is projected to reach the 5 billion mark and the economic scale of which is all set to reach the scale of 3 trillion dollars.
Discussing another theme “Resonance of Marketing and Operations Strategies to Drive Sustainable Growth”, the session concluded that the silos in marketing were being broken now.
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