Amazon Tatkal to help SMBs sell goods within 60 minutes

Tribune News Service

Chandigarh, April 27

Online marketplace Amazon has introduced Amazon Tatkal — an initiative to help thousands of small and medium businesses (SMBs) in Punjab. A one-stop-shop on the go, Tatkal enables SMBs to get online and sell on Amazon.in in less than 60 minutes.

The studio-on-wheels offers a suite of services, including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable thousands of interested sellers to start selling on Amazon.in in real time.

With this intiative, Punjab-based sellers will be able to sell local offerings such as apparels, sports goods, jewellery, furniture, appliances and handicrafts etc. through Amazon.in within 60 minutes.

Talking about the concept, Archana Vohra, Director-Seller Enablement, Amazon India, said, “Our conversation with hundreds of SMBs reveal there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time-consuming, tedious and complex. As a result, many interested sellers tend to put off on boarding tasks. We worked backwards from seller needs and conceptualised this initiative. We believe it will help sellers overcome these constraints, get them onboard and start selling on the Amazon platform with speed and ease.”

Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months. Specially trained company representatives will educate the sellers.