Brezza launched

Maruti Suzuki’s Vitara Brezza was launched here today at Sawni Motors. A special function was held to mark the occasion and the keys of the two owners were handed over by Bhupinder Singh Sidhu, AIG, Police State Narcotics Control Bureau, Punjab.

Safe-driving programme

Truck drivers are the movers of the economy and it was for first time in North India that commercial vehicle drivers were invited for an event named “Ek Shaam Saarthi Ke Naam”. Ludhiana District Transport Officer Manjit Singh was the Chief Guest at the function. Mr. Rajesh Kaul (All India Head- Trucks) and Rishi Dada (M.D., Dada Motors Pvt. Ltd.) presided the event. The drivers were educated to follow hygienic driving habits. The event was started with safety pledge taken by all the drivers. It was followed by entertainment with underline message of road safety and its importance. Tata Motors recognize the presence of Tata Commercial vehicles in Punjab. Hence this relationship building with drivers will go long way in terms of education and reforms.

Exchange mela

The 3 day Honda Maha Exchange Mela started today at GLADA Ground, Chandigarh Road, Ludhiana is the first-of-its kind grand carnival by any two wheeler company offering unprecedented benefits to its customers. Explaining how Honda is set to bring the next evolution in the two wheeler market, Vikrant Singh, Regional Manager North, Honda Motorcycle and Scooter India Pvt. Ltd, said, “Honda’s estimates show that only 10 percent of 2Wheeler buyers are exchange customers in the unorganized market while this figure reaches close to 15 percent if we take the on-organized sector into count. This very low considering that the two wheeler industry has already crossed the 16 million sales mark. We believe that there is a high latent demand for pre-owned two wheelers.” — TNS