Field In Focus

BBA course will open new avenues to success

BBA course will open new avenues to success

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Dr. Sanjiv Marwah

The BBA (Bachelor of Business Administration) as a course has undergone a huge transition in the past few decades. With the changing business dynamics, there is a huge demand for motivated business professionals who are equipped with the specialist skillset and knowledge required to deal with multiple challenges.

The three-year degree programme with contemporary and exhaustive course curriculum imparts requisite knowledge, skills, and expertise along with the ability to lead and manage multiple business functions and step into the land of entrepreneurship. Business Administration background helps one with honing guns for lucrative career opportunities after the completion of the programme.

BBA is a professional degree which imparts all these required skills.  A good entrepreneur should be able to convert innovations into economically viable goods and services. The three-year course covers the study of a wide range of topics that help students develop important business skills such as leadership, communication skills, critical thinking and decision-making which they can implement in their future for a rewarding career as an entrepreneur.

On the completion of the course, candidates will be equipped to understand the set-up, processes and progress of an enterprise. Many-a-times candidates prefer working in an organisation before setting up their companies.

The BBA course plays a vital role since it gives them time to understand the processes and figure out the loopholes with the mandatory internships each semester.

These internship programmes make candidates capable to think out of the box. Also, prepare them to face hardships and be extremely social in order to build great relationships and teams while establishing new and independent business enterprises. These internships give students a reality check of organisational practices and help them get clarity on what sector of the economy, they would like to serve.

Apart from entrepreneurship some other avenues open for BBA grads are: 

1. Data Scientist: Many people have the misconception that only tech grads can become data scientists. This doesn’t hold true anymore as one can become a data scientist with a BBA degree too.  Data scientists gain insights from structured and unstructured data. They use those insights to create better-informed decisions, develop plans, and help their clients in getting the best results. It is one of the best courses to be taken up after BBA. One can become a data scientist by taking a course in this field. One can pursue a PG certification in Data Science post-BBA, and become a professional in this field.

2. Blockchain Expert: Nowadays BBA is not only limited to sales managers, business consultants, HR managers, but it offers career options beyond that. One can become a Blockchain professional as a BBA graduate by taking up a course in the same. As a blockchain expert, one has to build solutions, prototypes, and proofs of concepts based on this technology. Create smart contracts, distributed apps, and use a distributed ledger to do so. Companies of various industries, including finance, software, and healthcare, are looking for blockchain experts. After completing the program, one can become a Blockchain Application Architect, Business Analyst, Blockchain Manager, or a Blockchain Consultant.

3. Digital Marketer: This is one of the most preferred courses post BBA in today’s time. Right now, the digital marketing industry is worth $68 billion. And it's growing at a rapid pace, among other things which made this one of the best courses after BBA. During the course, one learns about SEO (Search Engine Optimization), SEM (Search Engine Marketing), Content Marketing, Analytics, and other relevant skills.  After completion of the course, one can kickstart their career in a lucrative field such as Digital Marketing Manager, Social Media Manager, or as an SEO Specialist.  

4. Supply Chain Analytics: One of the most popular courses for those with Business Administration background is that of a supply chain analyst. Supply chain management has begun to have increasing importance in overall business management. For a business to be at the top of their industry, they need a specialist who understands the supply chain, know how to interpret and leverage data for peak performance. This makes the position of supply chain analyst a great career choice, and it’s a career choice in high demand. On the completion of the course, one can pursue a rewarding career as Sourcing Analyst, Materials Analyst, Production Analyst, Inventory Analyst, Demand Planning Analyst, Supply Chain Modeling Analyst in industries across Automobile, Retail, E-commerce, CPG etc.

With business dynamics undergoing a huge transition with every passing day, BBA as a course has moved beyond the typical managerial roles. In order to cater to the demand of changing business dynamics BBA as a course prepare students with required skillsets to deal with everyday changes and new complexities. Not only this, BBA course grooms the budding professionals with innovative ideas on starting a venture of their own.

 — The writer is Director, JK Business School

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