Sikhs upset with Gucci for selling turbans online, and that too at exorbitant price

Tribune Web Desk
Chandigarh, May 17

Sikhs are upset with Gucci for selling a turban for a shocking price of Rs 55,459 (USD 790).  

They have demanded the fashion brand to take down the turbans and have criticised it for using the turbans as a product of fashion, which otherwise is an article of faith for Sikhs.

Expressing his anger,  Harjinder Singh Kukreja, tweeted, “Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products”.

Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products pic.twitter.com/sOaKgNmgwR

— Harjinder Singh Kukreja (@SinghLions) May 16, 2019

.@gucci @Nordstrom The Sikh turban is not just a fashion accessory, but it’s also a sacred religious article of faith. We hope more can be done to recognize this critical context. #appropriation https://t.co/p1z3CYq0NT

— Sikh Coalition (@sikh_coalition) May 15, 2019

Seriously @Nordstrom @gucci ? The turban is one of the most important and symbolic articles of faith for Sikhs, and you’re selling it as a fashion accessory to make money? This isn’t the first time you’ve come under fire for cultural appropriation. Do better. pic.twitter.com/3KHtHSKEqm

— Taran Parmar (@Tarankparmar) May 14, 2019

This is beyond aggravating. Did someone at @gucci even bother to figure out what a dastaar (turban) means to Sikhs? Did it cross your minds to consider the history behind our identity? My people are discriminated against, even killed, for wearing a turban. pic.twitter.com/G62edSmjhf

— Aasees Kaur (@SouthernSikh) May 14, 2019

The Online fashion store, Nordstrom is selling Gucci turbans by calling them, 'Indy Full Turban” and the product is explained as, "A gorgeously crafted turban, which is ready to turn heads while keeping you in comfort and in style." The turbans are being delivered for free and are available is only one size.